Bryan Cisneros, Founder

Google + Meta ads for local service businesses

AI-powered ads. Real booked jobs.

I run Google and Meta ads for local service businesses — a fuller calendar and a system you can see, not a report you can't read.

Book a call See the process

A real conversation first. No pitch, no pressure.

What I do

Six things, run as one job

Not a piece of it, handed to a junior. The whole thing, run by one person.

Paid Ads Management

End-to-end campaign management across Google and Meta. Built, monitored, and optimized daily.

AI-Powered Creative Strategy

Data-trained creative pipelines that generate, test, and iterate on winning ad concepts fast.

Funnel Optimization

We tighten every step from click to call so more of your traffic turns into booked jobs.

Conversion Tracking & Analytics

Clean tracking and a dashboard you can actually read. Every lead counted, every decision backed by data instead of guesswork.

Audience Targeting & Scaling

Precision targeting on the people in your service area, with systematic scaling that compounds what works without blowing up what it costs you per job.

AI-Powered Lead Follow-Up

Instant, automated follow-up so no lead goes cold while you're busy running the job.

Websites

A site that earns its place in the funnel

Ads only work if the page they land on does its job. Two options, both fast, both mobile-first.

Basic

$750

Up to 5 pages, mobile-first, contact form, on-page SEO, one round of revisions. Live in as little as a day.

High-converting

$1,500

Everything in Basic, plus conversion copywriting, tracking wired in, speed optimization, booking tools, two rounds of revisions.

Bryan Cisneros, founder of Breyes Scales

About

This isn't your typical agency

I'm Bryan Cisneros, founder of Breyes Scales. I built it to scale brands and service businesses, using AI-powered systems instead of theory and guesswork. If your business has gone quiet, or you're ready for bigger, high-ticket jobs, I'm the one who makes that happen.

AI-powered systems over theory: decisions backed by real data, not guesswork.
Systems that compound, not one-off fixes.
I care about opening doors you didn't think were on the table yet.

Process

Start with a conversation

A campaign needs time to gather data, settle, and improve. Every engagement runs on a set term: 3, 6, or 12 months. The right one gets set on the call.

Talk

Where the business is, what's working, what isn't — until the real problem is clear, not just the surface one.

Plan

Platform, offer, audience, budget, and a realistic 90-day read, in plain language.

Build

Campaign structure, tracking, audiences, and creative — built before anything goes live.

Launch

Go live, gather clean data, leave the big levers alone while it learns.

Optimize

New creative against old, funnel tweaks, budget moved toward what converts.

Hand over the system

Live tracking, a dashboard you read in ten seconds, follow-up, a clear cost per job — yours to keep.

Book a call

Start with a conversation

Pick a time that works. We'll talk through where your business is and what it would take to grow it. No pitch, no pressure, and you leave with a plan either way.

Email me to book

Google and Meta ad management for local service businesses

Breyes Scales runs paid advertising for local service businesses: home services contractors, trades, and similar companies whose growth depends on a steady flow of booked jobs rather than brand awareness. The work covers Google Search Ads and Meta (Facebook and Instagram) Ads, run as one connected system rather than a set of disconnected campaigns handed off between specialists.

About this service

Who this is for

Local service businesses that already have a working offer and want more of it: roofers, HVAC companies, plumbers, electricians, landscapers, remodelers, and similar trades where the average job is worth enough to justify paid media.

What's included

Six things, run as one job rather than split across vendors: paid ad management on Google and Meta, the creative (copy and visuals) behind each ad, the strategy deciding which platform and offer and audience come first, funnel and landing-page optimization so clicks turn into calls, tracking and analytics so every lead is counted, and audience targeting focused on the people in the business's actual service area. See the full service breakdown.

How a paid ad budget works

The advertising budget is separate from the management fee and goes directly to Google or Meta. For Meta, a workable starting point is around $1,500 a month, with most active accounts spending between $2,000 and $5,000. For Google Search, the floor sits closer to $2,000 a month, with most spending $3,000 to $8,000. Below those thresholds, a campaign rarely gathers enough conversion data to improve on its own, which is part of why campaigns are run on a minimum three-month term.

How an engagement starts

Every engagement opens with a conversation, not a pitch. The first call is about understanding where the business actually stands: what's working, what isn't, and what the real bottleneck is, as opposed to the obvious symptom. From there, a plan comes back covering which platform, which offer, which audience, and in what order, along with a realistic read on what 90 days can look like. See how the process works.

The system left behind

This isn't a service rented indefinitely with nothing to show for it. Over the course of an engagement, the business ends up owning a working system: live conversion tracking, a dashboard that can be read in under ten seconds, automatic follow-up so a lead never sits cold, and a clear, visible cost per booked job.

Websites that support the ads

Paid ads only perform as well as the page they send traffic to. Two options are available: a basic website (up to five pages, mobile-first, contact form, on-page SEO basics, one round of revisions) and a higher-converting website (everything in the basic package plus conversion-focused copywriting, analytics wired directly into the layout, speed and Core Web Vitals optimization, and booking tools built in). See website pricing and scope.

Contract terms and who does the work

Ad management runs on a fixed term of 3, 6, or 12 months, because a campaign needs real time to gather data, settle, and improve before results are fairly judged. One person does the work directly, end to end, rather than routing the account through a junior team member or an offshore fulfillment desk. Booking a first call is the way to start; see how to book a call.

References